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New Neurocam - The Next Level Google Glass By Patricbensen

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Neurowear, a gadget project organization in Japan focused on Creating "Communication for the near Future" which basically uses brain waves, heartbeats and other biological signals to understand Human thoughts and emotions.

Neurocam, the Brain Child of Neurocam is a wearable camera system, that detects users' emotions. It Automatically Records Moments of interest based on an Analysis of the users Brainwaves. The prototype of Neurocam was demoed at Human Sensing 2013 conference in Yokohama, Japan.

Neurocam is a headband equipped to hold an iPhone next to the side of the head behind the eyes of a wearer. The phone is fitted with a special prism so the camera can record footage from the wearer’s point of view. Neurocam uses EEG sensors. Electroencephalography (EEG) sensors record brain's spontaneous electrical activity over a short period of about 20–40 minutes using multiple electrodes placed on the scalp.

Neurocam gauges wearers interest on a scale of zero to 100, and interest is detected if brainwave readout tops 60 and then it'll start recording a video and transforms the footage into five-second GIFs.

Interest-based advertising enables advertisers to reach users based on their inferred interests and demographics (e.g. 'sports enthusiasts'). Neurocam can determine what goods in stores interest people and can also show what places people are interested. Thus Neurocam is a viable tool to improve Interest based Advertising, so the advertising titan Dentsu is now backing the Neurocam via a joint venture called Dentsu ScienceJam.

As Neurocam can also show what places people are interested, it can also be used for urban development. 

 

 Google also has the similar idea of implementing the Interest Based Ads on Google Glass but currently it does not have any advanced technologies like Neurocam. If Google and Neurocam ties up, Neurocam can be The Next Level Google Glass.

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